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Blogging

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Choosing Between Shopify & WordPress When Adding Ecommerce To Your Blog

As it currently stands, over a quarter of the world’s websites are built using WordPress. This system has long dominated the online world, with very few people realising quite how popular this blogging platform really is. Of course, though, just because something is the most prolific, it doesn’t mean that it is always the best. To give you an idea of the differences between the options out there, this post will be exploring Shopify and WordPress side-by-side, showing you exactly what makes each of them tick.

Shopify

Shopify is a little newer than WordPress, and this means that it benefits from an admin portal and UI which is a little easier for some people to use. It is designed mostly for people who want to sell things, forcing some of its other features to be a little stripped back compared to what you might be used to. This is a shame for bloggers, as it makes it hard to move all of your content to it without changing the way that you structure it. There are plugins available for Shopify, but you’re often only given one option for each job you want to perform, restricting you to working with tools which you might not like. You can’t host it on your own server, either, giving you less choice when it comes to the hosting being used.

WordPress

WordPress can’t handle ecommerce on its own, and will need the help of a dedicated plugin like WooCommerce to make it work. There are a lot of other plugins for WordPress, though, making it far easier to accomplish other goals with this system. Along with this, it can be installed on any sort of system, giving you the power to use your own hosting, while also enabling developers to work on your project without having to run the site online. WordPress was originally built as a blogging platform, and this side of it hasn’t been forgotten. The whole system is perfect for those who want to share content like this.

Which Is Better?

Choosing which of these platforms is better isn’t as simple as looking at them on their own. Shopify is better for some jobs than WordPress, and vice versa. For both examples, having a company like https://www.flewid.ca to help you with the development of your site will be a great idea, as neither of them are the easiest platforms in the world to get used to. If you’d like to get started on your own, though, you could consider taking one of the many online courses which surround this area. Whatever you choose to use, it will be worth making sure that the other parts of your site are being looked after, too.

With all of this in mind, you should have an easier start to the research you need to do before choosing the platform for your website. A lot of people neglect this area, choosing to jump onto the first option which they find. In reality, though, this is a serious market, and it is worth being in the know before making any big choices.

The Secret Art Of Traveling And Blogging

People hear that you travel and blog and think it’s the best job in the world. “You get to go on vacation and work abroad? Wow, that’s amazing!” They automatically assume it’s the easiest thing in the world. All you need to do is open up a laptop and pour your experiences onto the page and get paid.

The reality is a little different. Working and traveling don’t come as easy because there is a lot to fit in and not enough hours. You try sightseeing, blogging and partying in one day. It’s tiring!

There’s an art to it, and here are some of the secrets you need to know.

Stick To A Flexible Schedule

Remember that you’re traveling and blogging at the same time. Therefore, it’s important to experience the sight-seeing part of the tour. Otherwise, you won’t have anything to talk about other than the hostels because you’ll spend all day indoors. On average, one to two posts per week should be enough to keep the traffic levels high. Plus, it’s not hard to do a couple of 500-word pieces. Get the majority done while you’re “relaxing” after a night out or on a bus or train to a new town or city.

Upload Photos And Vids

Typical blogs post content pretty much all of the time. Well, times have changed and multimedia is now the king. So, you shouldn’t be afraid to upload things that don’t have any text. Let the video or the images do the hard work. Number one, it whittles down your workload and gives you more time to enjoy the experience. Number two, readers love it because it’s interactive. Also, it provides them with a better view. Instead of imagining it in their heads, they can see it live and in color. A vlog is an excellent illustration.

Outsource

When time is tight, you need to rely on others to help out. Now, they won’t do it for free, but they might be well worth the expense. First of all, they’ll take the pressure off your shoulders and ease the tension. Secondly, they’ll let you go out into the world and see things which you can write about that will boost the traffic and your earnings. You can find a bunch of great copy editors here or you can use cheap labor on your travels. Usually, people with wanderlust have experience in the field and will do it for a byline or a like or a comment.

Take It Seriously

Although you want to have a good time, you will have to make sacrifices at times. Bloggers can’t drop everything and go to the beach in the middle of the day. They have to stick to a schedule, no matter how flexible it is or else concentration levels drop. When you need to work, make sure you’re focused and driven to complete the tasks for the day. During your free-time is when you get to do the fun things.

Do you think traveling and blogging are as easy as it looks now?

Can You Make Your Blog Stand Out?

Running a blog can be great. Not only is it a wonderful way to spend your time, but more and more people are discovering just how much of a rewarding career it can be. Being able to earn a living writing about something that you’re really passionate about is something that a lot of people never even thought was possible until a few years ago. However, with the explosion in popularity of many blogs in the modern era, a lot of people are discovering that it’s getting harder and harder to get noticed among all of the others that are out there. With that in mind, here are some things that you can do if you really want to help your blog stand out from the crowd.

Improve the way it looks

There’s no doubt that it’s the content of your blog that is going to make the biggest difference when it comes to its success. But that doesn’t mean that you can ignore the aesthetics of it. The truth is that your blog needs to look good in order for people to want to read it in the first place. Luckily, there are plenty of resources out there from image collage templates to entire blog layout templates that you can use as a jumping off point. Make sure that you keep in mind the fundamentals of design so that your blog is as visually appealing to your readers as possible.

Know what your readers want

You might want to only ever write for yourself and no one else, and that’s great, but if you’re going to do that, then you’re better off keeping your blog as a hobby. If you want to turn it into a career, then you need to know what it is that your audience wants to read. Look at the things that you post that are the most popular and try to isolate what it is that they have in common. Is it the style that they’re written in? The subject matter? Figure out what it is that your audience likes the most about your blog and lean into that as much as possible.

Learn how to promote yourself

Of course, it won’t matter how great your posts are if no one knows that they exist. Make sure that you work just as hard to promote yourself as you do on the posts themselves. Whether it’s through SEO, social media, or collaborations with other bloggers, you need to make sure that people know that you exist and what it is that they can expect from your blog.

The reality of being a blogger in the modern era is that you’re going to be vying for the attention of a limited number of readers with pretty much everything out there on the internet. You need to figure out what it is that makes your blog worth visiting and lean into that as heavily as possible. If you don’t know what your blog’s reason for being is, then your readers are never going to connect with it either.

4 Things To Do After You’ve Published a Blog Post

If you are a blogger, then you will know that there is more to simply writing content and pressing publish. There are hours of research, attending events, editing photos, and using social media, that are all involved in the process. It all helps you to stay relevant to your audience, as well as getting your content seen in front of the most people possible. So what should you be doing after publishing a post? If you’re a newbie blogger, or want to take things up a notch, then here are some tips and tricks to help you get more traffic, as well as get more followers. Have you thought about any of the following before?

Share Posts Across Social Media Channels

Sharing your posts across your social media channels should be one of the things that you do after hitting publish. It means that you’ll get some blog hits, as well as updating your regular followers with new content. It is a good idea to not say the same things across each channel, though. You may have followers that follow everywhere, for starters. But all channels are different. If you want to share something on Twitter, then you’re likely to be more succinct than if you are sharing on Facebook, for example. So tailor your shares to each channel. Schedule posts and shares if you need to, as it can be hard to be online for your posts all of the time.

Use Hashtags

Hashtags are a great way to get seen on social media, particularly if you use Instagram hashtags. When you use the relevant tags, people can click on them and scroll through anything else that is tagged with that tag. So for bloggers, it is a really important part of your content sharing. There are tags for bloggers to use, like #blogshare, #ontheblog, or #lbloggers and so on. So make sure that you are using them in your posts, as well as clicking through them and interacting with some of the pictures on there. You can find some great new people to follow that way, as well as get some more followers yourself.

Go Live

If you have written a stellar piece of content that you want to get feedback from or to explain a little more, then it could be a great idea to ‘go live’ on your channels like Instagram and Facebook. It can be watched back by your followers, as well as be right there to chat and interact with those that are online. It can be a good idea when you need some instant feedback or really want to share your excitement about a post.

Share with Email List

Your email subscriber list is an important list as a blogger. It shows the people that want to hear what you have to say, and not just the ones on social media. So make sure that they are getting your new posts, or at least a roundup in a newsletter.

The final note is to make sure that you interact after your post has been shared. Reply to blog comments, reply to social media questions. When you pay attention to followers it will mean they’ll keep coming back.

Meta Post Alert, Blogging About Blogging!

Yep, it’s totally meta but below you will find a blog post about blogging! The post is designed to help you tweak a few things on your blog to improve it, and as a better blog means more readers, a broader influencer reach, and better sponsorship opportunities, this is information that is worth its weight in gold. Keep reading to find out more.

Appealing To Your Readers

One significant way that you can improve your blog is to identify who the main body of your readership are. Are they a particular age group, gender, or ethnicity? Do they have specific jobs, life goals, or tastes?

Once you have this information, you can use it to focus your content better, as well as the visual side for things on your blog. Something that will you appeal to your target audience and be as relevant with as possible.

Content Quality

The quality of the content that you put out is hugely critical to the success of your blog, and this applies to both written and videos posts. After all, it is this that people are visiting for and if you cannot hold their attention, or end up frustrating them in some way, you are likely to lose readers.

Luckily, there are some methods you can put in place to maximize the quality of the content you produce. One is to do a course like the ones on offer from Effortless English online, that will help you to be confident and fluent in your English skills. Something that something that can help to make a significant improvement in your writing.

Also, don’t forget that checking your work thoroughly and with an online grammar tool before it goes live can stop any silly mistakes that will put potential readers off.

Create Interaction

Another crucial way in which you can make your blog better is to create an atmosphere of interaction with your readers. What this does is to make them feel invested in your blog because it is somewhere they can express their own opinion and connect with other people that are like them. Remember that the idea of an online tribe is incredibly powerful!

To help you achieve this, be sure to have a reliable system that allows your readers to make comments on your photos and videos. Also include your social media handles so they can follow an interact with you on other platforms, something that you will find often drives traffic back to your original blog, as well as raises your visibility online.

Storytelling

Lastly, don’t forget that the best blogs tell little stories about people’s experience and lives, even if they are not lifestyle blog per say.

What this means is that it is always better to have an angle and apply what you are talking about to the effect it’s had on your own life if you can. Then you are not only writing an informational post but also telling a story, something that will make your job much more exciting and help to raise the number of views you get.  

Why Your Business Needs To Modernize Marketing

When running a business, you will need to do as much as you can to build your brand and cater to your target audience. A lot of people tend to overlook their audience and instead work hard on what they think their business should be, as they believe that if it’s good enough, people will come running. But that isn’t necessarily how it works. Your customers are the ones that make you, and if it weren’t for them, your business wouldn’t be a business at all. So never underestimate the power of your audience, you should cater to them and revolve your entire business around them, but this means that you need to make sure that your catering to the right people, so that you don’t dedicate your time for nothing.

Marketing is an area within your business that is oh so important. It is what will get you out there and show off what you do and who you are. If you don’t do well in marketing, then no one will even know you exist. The way you go about it will vary, especially depending on the kind of industry that you’re in. Take the healthcare industry for example, this is just as much of a business as anything else, and that means that they too need to think about marketing strategies to get new patients into their local system, and that can be done by driving the healthcare experience through print graphics to engage as many people as possible.

The thing is, technology is becoming so advanced, and that means that times are regularly changing, and it’s down to you to make sure that you don’t get left behind.

Take some classes

If you know that you aren’t as knowledgeable as you could be in the tech area, then there is nothing wrong with admitting you need a little help. There are plenty of classes and courses out there that you can take that give you the skill that you need in today’s world. This is a good idea to do regularly so that you are always updated with the latest trends.

Social media

You should all know by now that social media is one of the biggest platforms to showcase your business on. And this is also great because essentially you can learn as you go. Social media regularly updates itself every so often, and that means that you then have to adjust your technique, but because your hand is forced, you find that teaching yourself as you go works out very well.

Speak to bloggers

Successful bloggers tend to be known as public influencers, and their opinions and views of something mean a lot to other individuals that follow them. So if you’re able to get your foot in the door and somehow persuade them to mention you in one of their articles, this could have a huge impact on sales because you will be positively exposed to so many more people.