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4 Things To Do After You’ve Published a Blog Post

If you are a blogger, then you will know that there is more to simply writing content and pressing publish. There are hours of research, attending events, editing photos, and using social media, that are all involved in the process. It all helps you to stay relevant to your audience, as well as getting your content seen in front of the most people possible. So what should you be doing after publishing a post? If you’re a newbie blogger, or want to take things up a notch, then here are some tips and tricks to help you get more traffic, as well as get more followers. Have you thought about any of the following before?

Share Posts Across Social Media Channels

Sharing your posts across your social media channels should be one of the things that you do after hitting publish. It means that you’ll get some blog hits, as well as updating your regular followers with new content. It is a good idea to not say the same things across each channel, though. You may have followers that follow everywhere, for starters. But all channels are different. If you want to share something on Twitter, then you’re likely to be more succinct than if you are sharing on Facebook, for example. So tailor your shares to each channel. Schedule posts and shares if you need to, as it can be hard to be online for your posts all of the time.

Use Hashtags

Hashtags are a great way to get seen on social media, particularly if you use Instagram hashtags. When you use the relevant tags, people can click on them and scroll through anything else that is tagged with that tag. So for bloggers, it is a really important part of your content sharing. There are tags for bloggers to use, like #blogshare, #ontheblog, or #lbloggers and so on. So make sure that you are using them in your posts, as well as clicking through them and interacting with some of the pictures on there. You can find some great new people to follow that way, as well as get some more followers yourself.

Go Live

If you have written a stellar piece of content that you want to get feedback from or to explain a little more, then it could be a great idea to ‘go live’ on your channels like Instagram and Facebook. It can be watched back by your followers, as well as be right there to chat and interact with those that are online. It can be a good idea when you need some instant feedback or really want to share your excitement about a post.

Share with Email List

Your email subscriber list is an important list as a blogger. It shows the people that want to hear what you have to say, and not just the ones on social media. So make sure that they are getting your new posts, or at least a roundup in a newsletter.

The final note is to make sure that you interact after your post has been shared. Reply to blog comments, reply to social media questions. When you pay attention to followers it will mean they’ll keep coming back.

Meta Post Alert, Blogging About Blogging!

Yep, it’s totally meta but below you will find a blog post about blogging! The post is designed to help you tweak a few things on your blog to improve it, and as a better blog means more readers, a broader influencer reach, and better sponsorship opportunities, this is information that is worth its weight in gold. Keep reading to find out more.

Appealing To Your Readers

One significant way that you can improve your blog is to identify who the main body of your readership are. Are they a particular age group, gender, or ethnicity? Do they have specific jobs, life goals, or tastes?

Once you have this information, you can use it to focus your content better, as well as the visual side for things on your blog. Something that will you appeal to your target audience and be as relevant with as possible.

Content Quality

The quality of the content that you put out is hugely critical to the success of your blog, and this applies to both written and videos posts. After all, it is this that people are visiting for and if you cannot hold their attention, or end up frustrating them in some way, you are likely to lose readers.

Luckily, there are some methods you can put in place to maximize the quality of the content you produce. One is to do a course like the ones on offer from Effortless English online, that will help you to be confident and fluent in your English skills. Something that something that can help to make a significant improvement in your writing.

Also, don’t forget that checking your work thoroughly and with an online grammar tool before it goes live can stop any silly mistakes that will put potential readers off.

Create Interaction

Another crucial way in which you can make your blog better is to create an atmosphere of interaction with your readers. What this does is to make them feel invested in your blog because it is somewhere they can express their own opinion and connect with other people that are like them. Remember that the idea of an online tribe is incredibly powerful!

To help you achieve this, be sure to have a reliable system that allows your readers to make comments on your photos and videos. Also include your social media handles so they can follow an interact with you on other platforms, something that you will find often drives traffic back to your original blog, as well as raises your visibility online.

Storytelling

Lastly, don’t forget that the best blogs tell little stories about people’s experience and lives, even if they are not lifestyle blog per say.

What this means is that it is always better to have an angle and apply what you are talking about to the effect it’s had on your own life if you can. Then you are not only writing an informational post but also telling a story, something that will make your job much more exciting and help to raise the number of views you get.  

Why Your Business Needs To Modernize Marketing

When running a business, you will need to do as much as you can to build your brand and cater to your target audience. A lot of people tend to overlook their audience and instead work hard on what they think their business should be, as they believe that if it’s good enough, people will come running. But that isn’t necessarily how it works. Your customers are the ones that make you, and if it weren’t for them, your business wouldn’t be a business at all. So never underestimate the power of your audience, you should cater to them and revolve your entire business around them, but this means that you need to make sure that your catering to the right people, so that you don’t dedicate your time for nothing.

Marketing is an area within your business that is oh so important. It is what will get you out there and show off what you do and who you are. If you don’t do well in marketing, then no one will even know you exist. The way you go about it will vary, especially depending on the kind of industry that you’re in. Take the healthcare industry for example, this is just as much of a business as anything else, and that means that they too need to think about marketing strategies to get new patients into their local system, and that can be done by driving the healthcare experience through print graphics to engage as many people as possible.

The thing is, technology is becoming so advanced, and that means that times are regularly changing, and it’s down to you to make sure that you don’t get left behind.

Take some classes

If you know that you aren’t as knowledgeable as you could be in the tech area, then there is nothing wrong with admitting you need a little help. There are plenty of classes and courses out there that you can take that give you the skill that you need in today’s world. This is a good idea to do regularly so that you are always updated with the latest trends.

Social media

You should all know by now that social media is one of the biggest platforms to showcase your business on. And this is also great because essentially you can learn as you go. Social media regularly updates itself every so often, and that means that you then have to adjust your technique, but because your hand is forced, you find that teaching yourself as you go works out very well.

Speak to bloggers

Successful bloggers tend to be known as public influencers, and their opinions and views of something mean a lot to other individuals that follow them. So if you’re able to get your foot in the door and somehow persuade them to mention you in one of their articles, this could have a huge impact on sales because you will be positively exposed to so many more people.

How to Get Your Company to The Top of Google Search Results

Marketing is a must for every business, new and established. Without marketing, the populace forgets about you. You are not the first name they think of when they are looking to buy something or use a service; you simply get left behind. It is for this reason that the biggest brands don’t lessen their marketing efforts, they double them. The fight for recognition for smaller and start-up businesses, however, will be markedly different.

You don’t want to splurge your money on a single marketing campaign. You want to direct your efforts to a more permanent and effective solution: getting to the top of Google’s search results.

What Are Your Options

There are two ways you can get to the top of Google’s search results or SERPs. The first is to buy your way there. Google AdWords is Google’s advertising product, meaning you can use Pay Per Click (PPC) marketing to direct customers to your site. You only pay for the visits to your site, though different keywords are worth different amounts. Popular keywords are more expensive, as an increasing number of companies use it. There is also no guarantee that the visitor will do anything on your site other than click off.

The other method of getting your site to the top of Google’s search results is with SEO. Search Engine Optimization is the practice you would use to make your website more attractive to Google’s search algorithms. You will need both on-site and off-site SEO tactics to make this effective, and it can take a lot of effort to achieve the results you want. Make the front page this way, however, and you are guaranteed a lot more organic traffic.

Follow Google’s Guidelines

When it comes to marketing your company through PPC marketing or by using SEO, however, you need to be careful. Google’s algorithms are becoming increasingly sophisticated, and practices used even a few years ago are now banned outright in Google’s guidelines. Failing to comply with their guidelines can mean your site is listed further down in the search result and even un-list you from their results entirely.

How to Choose the Right Keywords?

When it comes to both SEO and PPC marketing, you need to know your market and, based on this research, choose the right keywords. Of course, choosing the right keyword is only the beginning. You need to use Google AdWords effectively and white-hat SEO techniques both on and off your site. For many small businesses, it is not economically feasible to manage this by yourself, particularly if you are a beginner in the field. That is why hiring a search marketing agency like Eventige.com should be the only step you take. Let professionals who excel in PPC marketing and SEO do the work for you so that your efforts can be done right the first time.

Getting to the top of Google is the best case scenario for every company. You need to outrank your competition because if you don’t exist on the first page, you won’t see any organic traffic.

How To Spice Up Your Content Calendar For Spring & Summer

It’s safe to say that we all get a little tired with our content from time to time. Even when you’re really passionate about what you do, and you’re really excited to share posts on topics that you love, we all hit that brick wall with blogging. It tends to come in waves. Just when you think you’re on a roll with your content and you’re creating stuff that you really love, you’ll soon get tired of it again and wonder if you’ll ever get back on track. But you can and you will. The solution is often very simple too.

When you put too much pressure on yourself, you’re always going to struggle to stay on top of things. However, the trick is to not let yourself get stuck in too much of a routine. Because when you get comfortable, it’s all too easy to get bored. But when you decide to shake things up and make changes on a regular basis, you’re going to find that you’re so much more inspired and motivated. When you’re used to routine, this can be tough – but it doesn’t have to be impossible. To make sure that you’re creating consistent content but not letting it get too stale, you’ll often find that shaking things up with the seasons helps.

So now that we’re firmly enjoying Spring (or should be!) and summer isn’t that far behind, you’ve got the perfect excuse to give it a try. No matter what your blogging niche is, if you need some inspiration and you feel like making a change to your content calendar, you’ll find that these ideas can help.

Create A Series

First of all, one thing that will often get a lot of traction and be quite interesting for your reads is the idea of creating a series. If you usually post content quite randomly and you tend to write about things that cross your mind, it may seem like you have no sense of direction. However, if you were to come up with a series that features say six posts on a set topic or around a key theme, your readers will often come back looking for that additional content.

Focus On One Platform

When it comes to your social media promotions, you may find that you often spread yourself too thin by trying to be everywhere. So maybe for each upcoming season, it might be better for you to give one platform a bit of a push. Set yourself a goal, create some content ideas, and really work to drive your engagement levels to see what kind of effect it can have for you.

Introduce A New Topic

Next, you might also like to think about launching a completely new category on your blog. If you feel like you’re in a run and your not really doing much with what you’re producing lately, adding something new into the mix can often spur you on and ignite some inspiration for your content altogether.

Create Some Video

If you’ve always been a blogger rather than a vlogger, then you may think that you need to stick to the written format. But you could find that by creating some video, you’re adding a new dimension to your blog. If you have no idea what you need to do, you can find a link to professionals that can help you. By bringing in a production company, you could create quality videos that really amplify your content and create some excitement around your blog.

Bring In Some Spring

Now that we’re firmly in the spring season, why not introduce some seasonal content into your calendar? It’s often great to tailor your content to the time of year or the events that you might have going on, so think about what represents spring to you and how that could apply to your blogging niche. Great examples here would be spring beauty concerns, spring fashion, or the best destinations to head to in spring.

Plan Ahead For Summer

You could then also look to do the same for the upcoming summer months. Again, you’ll often find that there are some great summer tie-ins that you can work on for your blog. Make sure that you think about key dates in the calendar that you might want to create some content around, such as the 4th July for US bloggers.

Collaborate With Another Blogger

One thing that will always be a lot of fun to do and really helps to shake up your content is collaborating with other content producers. When you take some of the ideas here and apply them to your blog, you’ll have some really different and interesting content to share. Plus, working with another blogger will also mean that you get a cross-promotion on all of their channels too – and what’s not to love about that!

Start A Podcast

You might have noticed that audio is getting increasingly popular at the moment. So this could be something that you also look to cash in on. Podcasting might seem quite tough, but it doesn’t have to be. Get yourself acquainted with the idea, invest in some equipment, and get talking!

Shake Up Your Photography

You might also want to try something different with your blog imagery. It’s safe to say that better photography is always going to work in your favor. So definitely think about trying out some new ideas, learning some new tricks, or even hiring a professional so that you can really increase the quality of the imagery that you’re putting out.

Refresh Your Branding

Finally, you might also want to think about refreshing your branding a little bit. While this may not tie directly into your content calendar, you could definitely schedule a launch for your rebrand that gives you some content to talk about too. Sharing your new branding on your blog and your social channels can often get interest from followers and readers that want to take a look. So this could mean you get a snazzy new look and a bit of a boost too.

What Will You Do When The Bluescreen Hits?

You’re sitting at your computer, minding your own business and suddenly the dreaded blue screen of death happens. It’s so well-known that it’s become an internet meme, i.e., joke. It’s anything but a joke when this happens to you however as you lose complete control of your computer or laptop. It’s very sudden and leaves you with no chance to react. There are no popups that warn you of something going wrong and no settings that you could possibly change with enough time before your keyboard and mouse are made inactive. A gutwrenching stressful feeling overcomes you as coming to the potential realization that your tech might suddenly be worthless consumes you. Here a few things to do and check if this happens to you.

What is it?

There are lots of reasons this happens, but mostly, it’s due to the operating system being forced to stop suddenly. This means that although your hardware may technically still be on, the functions they do have effectively stopped. Device drivers will also be forced to come to a screeching halt and up will pop a troubleshooting options menu.

What causes it?

Normally it’s almost always going to be because of massive hardware failure. It can also be because of operating software malfunctions, but this is also linked back to the hardware again. Your GPU, i.e., the graphics card may suffer catastrophic failures, such as old age wear and tear. Cracks can begin to form in the interlocutors that hold the card onto the motherboard. This could be due to the machine standing vertically while the card is horizontal and its own weight bending itself over time. Other times it can be due to a CPU malfunction which is very rare but can occur after extensive or overuse. If temperatures are not controlled by both the CPU and GPU, it can cause the soldering to melt and destroy the circuiting.

What to do?

You never know the problem might be something small so don’t throw your computer away just yet. Contact a company like IT & Webb for IT support and see how their experts can help you. This is one of those ‘send the troops in’ moments because nothing much can be done unless you really know about your motherboard’s BIOS. This is where everything is controlled by a finite detail such as voltage going from the power unit to the relevant hardware. It can also be a place to check on the status of your computer’s health which is why you most probably need experts to guide you through.

What prevents it?

It’s hard to say what can actually prevent a blue screen other than not abusing your hardware. Too many times there are novices who push their machines over the limit. Aftermarket boosting is a serious issue such as overclocking hardware which cannot handle the demand in performance. Other times it’s best to buy aftermarket supports such as wire grippers and extra strength placeholders. Giving your machine a good clean with pressurized air cans and the old-fashioned vacuum will also prevent hardware malfunctions.

Don’t panic if and when this happens to you. It can and does strike out of nowhere, and this leads to people shutting their machine off. Gather as much information you can and then call experts who will run you through a troubleshooting list.