Claire @ October Rain


3 Ways Technology Is Improving Education

Technology is moving so fast these days it’s difficult to keep up. Every single aspect of our lives has been changed in a massive way by new technology and education is no exception. The way that our children learn and develop is changing all the time with the introduction of new technologies both inside and outside the classroom. The best way to make sure that your kids are getting a good education is to take advantage of these new innovations. These are just some of the amazing ways that technology is improving education right now.


It’s often difficult to get children to engage with education so any way that you can make it more fun and relatable for them is always a bonus. Video games are often seen as a distraction from education but they can actually be a massive help. There are some great apps and games that you can use to help kids learn everything from math to reading and even languages. They won’t even realise that they’re learning and they’ll have a lot of fun while they’re doing it.

Another recent example if the Litcraft project. Educational experts are using the popular children’s video game to recreate the settings of lots of classic books. Children can read the books and then explore the worlds that they take place in as part of the game. This is one of the amazing ways that people are using gamification to make learning more exciting and accessible to children.

Distance Learning

Learning used to take place in the classroom, but that’s all changing due to the internet. Getting a degree used to mean spending 4 years in college but that isn’t always the way anymore. These days, you can do an online msw degree from home which opens up so many possibilities. The excessive cost of college is a barrier for a lot of people, especially those from poorer backgrounds. But if you’re doing an online degree, you can complete it in your own time and work while you do it, making it more affordable and more accessible for everybody. It also makes it easier for people that want to retrain later in life. The idea of leaving work and going back to college for 4 years is out of the question for a lot of people, especially if you’ve got a family to support. Doing an online degree solves that problem because you can keep your job and still complete your degree.

Personalized Learning

The biggest problem with traditional learning is that it assumes all children are the same. But new technology is solving that issue with new software like Dreambox that measures how quickly a child learns and which areas are the most difficult for them and changes accordingly. That means that they can learn at their own pace and get the help where they need it. This software is increasingly replacing the old-fashioned textbook method of learning, with great results.

The future looks bright for our children as these new innovations make learning more effective for them.

Consumers Feel Lost, They Just Don’t Know It

Ask yourself a question, how do you know what new technology is coming out? If you don’t physically Google the words they how do you know what new smartphone is coming out into the market? How do you know what kind of updates and improvements to services are being made? For the most part, it’s just part of circumstance for most people. We see retweets, shares and what our friends have liked on our social media timeline. That’s how many people stay informed but on average if you’re not in the know and not part of set groups that are awaiting these new advancements, then you will almost always learn about them second hand. Consumers in a way feel lost then because there’s so much to keep up with. Everyone agrees that with the age of information, comes the bombardment of information. Our brains aren’t built to cope with copious amounts of information that’s new, changing, updating and sometimes being retracted due to false rumors. So in the end, what occupation is needed to fix these issues?


Social media strategist

Sounds like a bizarre made-up role ‘social media strategist’ right? Well, that’s because it is, it’s a very recent new role in business that has risen toward the top ranks of importance. Billions of people use social media and if you don’t have a strategy to reach them and present your products then you are going to fall dangerously behind. A strategist won’t just figure out how to build a following and fan base on social media, they will keep them interested and maybe even be their first contact. Large companies like Formula One and Netflix don’t have the CEOs writing tweets and Facebook posts. The social media director gives the order of the day to the strategist and they write posts that are in keeping with the company values and tone. Sharing links that guide consumers to discounts, sales and prizes is your bread and butter for the most part.


Getting serious

Starting a career as a social media strategist isn’t difficult. Some companies may just want someone who is young and knows everything there is about social media and how trends, hashtags, and effective announcements are made and campaigns are run. However, for the top job of director or analyst, you may want to take an online psychology degree that focuses on consumer behavior and organizational psychology. During the course, you’ll learn about social media tactics and analyzing consumer behavior in the online world. Emojis are quite easy to understand but nowadays the young buyers communicate in gifs that are expressive and emotional. Rather than use words, a person’s thoughts can be conveyed merely by posting a snippet from a movie scene or real-world event. Understand the psychological reasons why such a modern phenomenon is popular is part and parcel of the course.

If the customer of a business has to learn about their new product through a friend and not directly, something is missing in the line of communication. Social media strategists and directors strive to not only keep consumers informed but build a holistic relationship with them day in and day out.

How to Pick Yourself Back Up Again After a Bump in the Road

When your day doesn’t quite go as planned, it can be easy to throw in the towel and just wait until tomorrow to fix it. This is all very well when you are faced with a simple, minor problem; making a fresh start in this circumstance shouldn’t be too difficult. But what happens when you’re faced with a big bump in the road that you can’t just brush aside? It can be massively demotivating and disheartening when you are faced with a long term struggle, from work related problems to mental health issues you could be set back at any time. Here are a handful of ways in which you can deal with these problems and get the spring back in your step sooner rather than later.

Take Legal Action

It can be really demoralising to be wrongly accused of misconduct at your workplace; unfortunately this happens all too often, especially in the police force. This website will tell you all the information you need about how to gain justice and take legal action, If this happens to be one of your bumps in the road then follow the legal paths you need to take in order to clear your name and carry on with the career you love.

Take Some Time Out

When you have experienced a knock back or a bump in the road it is sometimes a good idea to take a moment to yourself for a little while. Even if you book a weekend away or spend an evening with your family instead of thinking about work, it will help to clear your head. Try not to overthink the situation you have found yourself in. Brush off the bad times and look ahead to the future.

Take a Moment to Reassess

If your bump in the road was to do with work, then you might want to reassess whether you really want to stay in your current workplace. If you feel confident enough to stick it out then that’s amazing. If you would rather start a fresh somewhere new, that could be equally effective. Do what you feel is right for your personal situation and talk to someone you trust before rushing into any decisions.

Take Baby Steps Forward

Once you have finally got over your life hurdle it is time to take a step forward; think positively and start pursuing things you have always wanted to do. Nothing is holding you back anymore, so it’s time to really live your life to the fullest.

It can be hugely demoralising when you are faced with an unexpected hurdle in your life. Whether it is related to work, family or your health you could be faced with issues like this at any stage. As long as you learn how to pick yourself up and brush off the problem quickly you will be absolutely fine with whatever you are faced with. No matter how serious the problem, there will always be a solution for you. You just need to take the time to consider all of your options, remain calm and look ahead towards a more positive future.

Craft a Stand-out Online Fashion Brand for Success

Creating an attractive brand for your online fashion business is vital to its success. So many people are trying to sell online, and you need your products to stand out. You need people to trust your brand and choose it over other possibilities. If you’re selling online, you should first distinguish between clothing and fashion. While clothing is practical and should look good too, selling fashion is all about appealing to people who want to be fashionable. A fashion brand needs to have a certain level of value and sophistication if you want people to take it seriously. Here’s how you can start crafting your brand.

Create a Professional Image

You need to start by having a professional image. When you sell online, you need your store to be trustworthy and respectable. If people are looking for trustworthy brands, they might not like the look of a random store on eBay. A well-designed and secure website is essential. You should also make sure your contact points look legitimate too. Get a – mail forwarding address, so you don’t have to use your home address or anything like a storage unit. Set up a phone number just for your business too.

Emphasize Your USP

It’s essential to know why your brand is different from others. What are you selling that your customers can’t get elsewhere? The difference might be in your products, but it could just as easily be in the way you sell them. Maybe you have a subscription service, or you always go above and beyond to deliver incredible customer service. Perhaps you’re targeting a very specific audience. Whatever your USP is, make sure it comes across in your brand. Inject it throughout your branding in both obvious and more subtle ways.

Inject Value into Your Brand

A large part of creating a successful fashion brand is all about making sure your brand has value. Making your products look good has a huge influence on how well you do. From the way you present your products on your site to how you package them up when you send them out, image is everything. Make sure that you have excellent photos of your products to use, as well as creative product descriptions. Get branded packaging printed and think carefully about how to put your orders together. Concentrate on other things too, like being honest and providing good customer service.

Create a Brand Story

A brand story is a great tool to have. It shows customers the people behind the brand and gives you somewhere to show your passion. Your “about” page on your website is a great place to tell your brand story and get people engaged and connected to your brand. You can use it to show your values and your mission, reaching out to people who share and support them. You can use storytelling techniques in other ways too, to continue marketing your brand. Look at for examples of brand storytelling.

Craft an online fashion brand with these techniques if you’re looking for success. You need to present your brand as trustworthy and valuable.

Health Checks You Need to Make Before Travelling

In all the excitement of making plans to travel, it’s easy to forget the basics. You’re deciding where to explore, planning an itinerary, brushing up on local phrases and finding a place to stay, perhaps even arranging to work.

There’s a lot to organise, so it’s little wonder that health matters can seem to come quite far down the list. Bump them up a few places, if only because being in a foreign country if and when something does go wrong can be a frightening experience.

If you do have an accident or fall seriously ill, it can ruin your experience and go wrong in far more drastic ways than you may have anticipated. A bit of preparation before you climb on the plane can save an awful lot of heartache should the worst case scenario happen.

Before You Go

Make sure you have enough time before leaving to schedule in all the vaccinations you may need for travel – about seven months allows you enough time if you need to have a series of immunisations. Never be tempted to skip these, as being unvaccinated in some countries is asking for trouble. A good doctor or travel clinic should be able to advise what you will need for your intended destination.

Dental problems overseas are no joke – toothache and root canal work can cut short your trip – as dentistry in your destination country may be less advanced and a lot more expensive. Schedule a thorough check-up and any follow up work before leaving and consider Full Coverage Dental Insurance as well.

Put together a basic first aid kit to travel with – good immediate care of any minor injuries can save a world of pain and complications further down the line. Include bandages, plasters, antiseptic spray, rehydration sachets, paracetamol, burns ointment and a foil blanket. Make it small enough to carry with you wherever you go.

Health Conditions

If you have any ongoing health issues that require management through medication or diet, make sure that you are able to continue that care at your destination. Speak to your doctor about obtaining medication in advance or how to go about it overseas for extended trips. Have a plan in place to manage your symptoms before they appear. When travelling, keep essential medicines in your hand luggage with a doctors’ note and check the legal status of them in the country you are going to before you fly. There’s nothing worse than having vital medicine confiscated at customs or lost in a suitcase somewhere – that can quickly turn into a serious emergency. The same goes for any allergy medication you know you may need. Know the brand and generic names, and how to ask for it in a pharmacy in the native language of your destination country. Know your blood type and how to communicate it in an emergency. Plus, make sure your travel insurance policy is tailored to take account of existing health conditions and that you have the cover you need. Bon voyage!

Hit The Road This Summer: 5 Road Trips in The USA

This article offers five of the best road trips to take this summer in the USA.

Now, the first step, is to choose your vehicle, as this will make all the difference.  If you’re driving around in an old banger then your journey isn’t going to be one of freedom and lightheartedness – it’ll be stress and tension, wondering what that noise is, or when you’re next going to break down.

It’s therefore worth considering a visit to Auto.Loan and finding the perfect car, not just for your trip, but for your life.  There’s also the idea of renting a vehicle specifically, which can make sense, particularly if you’re journey is faraway from where you live… because it’s often better to fly to the starting point, than have to sit on the freeway for hours on end just to get to where your trip starts.

Also, there’s nothing to say your vehicle has to have 4 wheels.  Again, if you are thinking about going on a motorbike tour, one good option is to have your motorbike shipped to the starting point in advance, and then getting a flight to the start point.  We all have limited time, and you don’t want to waste your vacation driving down boring freeways just to get to the start point of your adventure.

Whether you’re opting for a two or four wheeled adventure, here’s five of the best options for taking a road trip in the USA this summer.


The best time to take this drive, by far, is in the summer months as your trip will be soaked in sun with optimal daylight hours.  Indeed, this trip is the perfect trip for a convertible as you get bronzed along the route that hugs the Pacific coast.

The route starts in San Diego and leads through Los Angeles, Long Beach, Malibu, Santa Barbara, Santa Cruz, Big Sur, and San Francisco.  This route is a 745 mile journey that hugs the exceptional coastline of the west.


The US 1 from Miami to Key West is a 150 mile drive that is mostly right next to the ocean; takes in a number of the keys (little islands) that are sandwiched between the Gulf of Mexico and the Atlantic Ocean.


From Route 17 in Phoenix you can visit Flagstaff, the Grand Canyon, and the cowboy movie landscapes of the Arizona/Utah border.  Then, as you progress to Route 191 you’ll enter Winslow using Route 66.


If you want to travel coast to coast then Route 20 is known for being the longest road in the USA covering a distance of 3,365 miles from Newport (Oregon) to Boston (Massachusetts).

The route is fast and easy to drive; meaning you should be able to cover it in two to three weeks, however, it shouldn’t be a race, and you’ll want to make sure you have plenty of time to stop off along the way.


Perhaps the most famous road trip in the world, Route 66 ends in California, bridging the distance between Chicago to Santa Monica.