Nothing beats the feeling of knowing you’re creating something people would be willing to buy. It may be that you have a natural flair for a new craft, or that you’ve been slaving away for years to get to this point. Either way, that moment when someone asks where they can get one is hard to beat.
But, then you face a dilemma. Perhaps you’ve never thought about selling before. Even if you have, you might not be sure where to start. In truth, making money from your crafts isn’t always straight forward. But, that doesn’t mean it isn’t possible. With a little know-how, this could become a sustainable money-making enterprise.
First thing’s first, though; you need to know where to start selling. This is one of the hardest choices to make, but your decision could impact how far you go. Get it wrong, and you’ll struggle to sell to anyone other than friends and acquaintances. Get it right, and you could soon find yourself giving up the day job.
To give you some idea of your options, we’re going to look at the three main choices for selling your crafts.
Embarking on Etsy
Setting up an Etsy shop is a first move for many. This is a site which promotes the wares of creatives worldwide. When you sign up, you receive a ‘shop space’ on which to promote your crafts. The benefit for those starting out is that Etsy takes care of a lot for you. You won’t have to worry about creating a page, or anything which comes with that. Instead, your shop will be there waiting. Plus, many people browse Etsy and could come across your store that way. Thus, you may find a large audience. That said, if things start to grow, Etsy may not be the place for you. If that happens, you could always…
Set up your own online store
When it comes to making a real success of your crafts, you may want to branch out into an online shop of your own. Unlike an Etsy store, this allows you to have a URL purpose made for your company alone. It also allows you free creative reign when it comes to design. Of course, with the extra freedom comes responsibility. First, you’ll need to do some research into enterprise ecommerce platforms like Miva, who can help host your site. You’ll also need to know some basic HTML, and check back often to ensure everything is running smooth. Lucky for you, many e-commerce platforms also help with processing. As such, this option is doable if you’re willing to put the work in.
It would be naive to assume that your only selling opportunities are online. While websites offer you extended selling capabilities, it’s also worth attending craft fairs. Nothing will sell your creations as well as being seen in real life. Take along some business cards with your web URL on them, and sales here could also spill into your online enterprises.